Very cool. This is a very unusual Swiss timepiece that was made to attach to the center of a rotary telephone dial. This was a very convenient timepiece that not only gave you the current time, it also let you keep track of the length of your phone calls. This was important in those days as long distance calls were very expensive and you were charged by three-minute blocks of time. We take long distance calls for granted today but they were quite costly in those days and you tried to keep them under three minutes. If you went over, you may as well keep talking because you were already going to be charged for the next three minutes. This neat Swiss watch has the date at 3:00 and a programmable timer at 9:00 and IT WINDS AUTOMATICALLY AS YOU DIAL THE PHONE! Never sold and absolutely new old stock complete with original box and instruction papers. We have never seen one of these before. Very cool, very collectable.